About
Cory Copeland
Director of Digital Content
I've spent the last 17 years building marketing programs for organizations that needed to connect with audiences authentically. Most of that time was in Los Angeles, working across radio, entertainment, and nonprofit sectors. Each taught me something different about what makes campaigns actually work. At Meruelo Media, I ran digital operations for four major L.A. radio stations, leading a team of 18 people and producing content that generated 250 million video views. We launched many viral campaigns, built partnerships with brands like Apple Music and Hennessy, and transformed traditional radio into digital media brands. Power 106 grew to 2.32 million YouTube subscribers, making us the second-largest radio station globally on the platform. After 12 years in entertainment, I moved to United Way to lead their communications and content strategy, where we increased online donations by 40% within eight months and grew their social following by 15%. Whether developing brand partnerships for entertainment properties or building donor engagement strategies for nonprofits, my approach stays consistent: start with clear objectives, understand the audience, develop creative that connects the two, and optimize based on what's working.
Awards & Recognition
Winner of the Silver W3 Award for “Best Radio Station Website”NAB Marconi Radio Award “Best Rock Station of The Year”NAB Marconi Radio Award “Best Spanish Language Station of The Year”2.32 Million Subscribers "Power 106"
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Services / Expertise
Core Content Services:Content StrategyVideo ProductionContent ProductionCreative DirectionSpecialized Services:Documentary ProductionDigital Content StrategyBrand Content
Snapshot
United WayDirector of Communications and Content
Los Angeles, CA
I led the marketing strategy to shift how the organization connected with the community. I managed the internal creative team and agency partners to build campaigns that felt personal rather than corporate. My content strategy directly increased online donations and grew our social following.
Meruelo MediaDigital Creative Director
Burbank, CA
I oversaw the digital strategy for four major radio stations across Rock, Hip-Hop, and Pop. I scaled the creative department from a four-person operation to a team of 18. We produced viral content that generated over 250 million views and built Power 106's YouTube channel to 2.32 million subscribers. I also executed major partnerships with global brands like Apple Music, Disneyland, and Hennessy.
Power 106 FMDigital Media Specialist
Burbank, CA
I managed content production and distribution across all digital platforms. I used data to refine our content strategy, which increased online engagement. I also implemented an SEO strategy that improved search visibility and increased website traffic.