Brand Marketing / Creative Direction / Live Experience
Hennessy x Rolling Loud
This was a partnership between Power 106, Rolling Loud, and Hennessy. The goal was to ensure all three brands felt like a natural part of the festival and client experience, not an afterthought.
Marketing Strategy
Live Experience
Fan Engagement
Label/Artist Collaboration
My Role
Creative Direction
About The Project
Our Approach
Each brand needed distinct visibility while maintaining Rolling Loud’s overall vibe. We were coordinating multiple sponsors with different objectives across both digital campaigns and physical activations. The integration needed to feel organic to attendees while delivering value to each sponsor.
Deployment
I led the creative direction for this partnership, ensuring the brands were smoothly integrated across all touchpoints. From online campaigns to live setups at the festival, we built a consistent visual experience that tied all the brands together. My focus was on creating a strong presence at every activation: on-site experiences, banner ads, video recaps, print materials, and live displays.
Results
The on-site displays for attendees, live social media content, and exclusive merch all helped the festival be a big success and strengthened Power 106's relationships with clients, vendors, and sponsors.
Impact
Contact for details
Project Credits
PhotographerJohn Salangsang
DesignerMeghan Gochin
VideographersDaniel RamosMarz Snear
