Advertisement / Creative Direction / Video
Live on The 8th Floor
Being in radio for many years, I learned that a real connection between artists and their audience is everything. We wanted to create an intimate video series that brought artists into the spotlight with exclusive in-studio performances, showing their true talent.
Marketing Strategy
Organic Social Media Posts
Targeted Paid Ads
My Role
Creative Direction
Digital Marketing
About The Project
Approach
We wanted to create content that felt intimate for fans. The goal was to capture the energy of each live performance in a way that made viewers feel like they had exclusive access to something special. We wanted to make the viewer feel like they were the only person in the room with the artist.
Deployment
My task was to make sure each performance was not just visually appealing, but also capture the artist’s unique vibe, creating a real connection with their personality. The production approach was intentionally loose and natural to show the energy of live and up-close performances. We wanted to create genuine artist moments that would resonate with existing fans while introducing artists to new audiences.
Results
The series created real connections between artists and their audiences. It generated strong engagement across all social platforms and made Power 106 the place for exclusive artist content.
Impact
• 3 Million+ total views• 60 videos produced
On the 8th Floor – Estelle
On the 8th Floor – Jade Novah
Project Credits
ClientMeruelo Media
VideographersDaniel RamosMarz Snear
